Common Name: Purple ConeflowerScientific Name Genus: EchinaceaFamily Name: AsteraceaeIdentification NotesGrowth Habitvery tall, 2-4 feet tall. Leaveslarge; at the plant base the leaves are broadly ovate-lanceolate while on the flower stems the leaves become lanceolate. Leaves have coarse teeth at the margins and are rough-textured. Flowerspurple or white composite flowers with a prominent yellow-brown disk in the center. 3-4 inches wide. Propagation Methoddivision, seed for some varieties. Varieties or Cultivars Related Species Landscape Usesbg; border, naturalized areas, cut flowers.