Wax begonias are often thought of as a plant for shade, but most of today’s varieties grow well in full sun making this plant very versatile for gardens and landscaping. In the sun plants are shorter and develop somewhat more flowers than in the shade. Begonias bloom continuously throughout the summer and early fall. The plant is "self-cleaning", meaning that the spent flowers tend to fall off by themselves and thus no “dead-heading is required. Wax begonias require less maintenance compared to other common annuals.